The #SpendWithUkraine initiative has been launched by numerous Ukrainian brands to promote their products and services globally. The website features companies categorized into eight groups: gadgets, products, education, creativity, lifestyle, fashion, home, and services. Some of the featured companies include Petcube, Ajax Systems, Grammarly, Preply, Depositphotos, Reface, and Awesomic.

The team at the startup Petcube initiated this project and launched a campaign on ProductHunt along with a promotional video. The platform aims to encourage individuals worldwide to support and purchase Ukrainian products, as spending on Ukraine will help the economy and support the military. Co-founder of a design firm, Andrey Klen, states that economies win wars, and so it’s essential to help the Ukrainian economy grow.